Fownders Creative Brief

February 7, 2018

This is the whole foundation upon which Fownders was built--the idea that each of us has the power to own our lives and shape them into whatever we want. The Fownders philosophy is so closely tied to Gerard’s that their connection has thus far been effective and positive. As Fownders continues to grow and mature, it needs to carve out its own identity, voice, and brand to appeal to newer, more diverse audiences.

The company has gained a tremendous amount of awareness through Gerard’s personal brand, making this the perfect time to push forward with a strong, clear identity to sustain them in the long term. Having its own clear brand gives Fownders the strength to stand on its own and let the value of the product shine.